Jeffree Star Net Worth 2026: Earnings & Assets
Jeffree Star Net Worth overview covering earnings, assets, and how his beauty empire and online presence contribute to his finances.
Author:Chloe AndersonApr 08, 2026606 Shares17.8K Views
Jeffree Star was born Jeffrey Lynn Steininger Jr. on November 15, 1985. Sources describe his birthplace generally as Southern California; one profile notes he was born in Orange County, California. He is the only child of Marra Shubyann Lindstrom Steininger (a former model) and Jeffrey L. Steininger Sr. Jeffree’s father died by suicide when Jeffree was six years old (in September 1991). After his father’s death, Jeffree was raised by his mother, with additional care from his maternal grandparents.
Jeffree grew up in Orange County, California. In his youth the family lived in Huntington Beach; he later moved with his mother to Costa Mesa (in the seventh grade). As a boy, he spent much of his time with his maternal grandmother (“Grandma Mary”), especially after his mother struggled financially. He attended Pacifica High School in Garden Grove (Orange County). Jeffree graduated from Pacifica around 2002 before moving out on his own.
From an early age, Jeffree was drawn to fashion and beauty. His mother’s career as a model filled their home with cosmetics and glossy magazines. In interviews he recalls that his mother kept “all those magazines and stuff, like Cosmo and Vogue,” and he would thumb through them and experiment with her makeup whenever she was at work. This childhood play with makeup – trying on lipsticks and eye shadow – sparked his creative interests. He even convinced his mother to let him wear makeup to school by junior high. These early experiences with his mother’s beauty collection helped shape his passion for self-expression through style and makeup.
| Fact | Details |
| Net Worth | Not officially verified |
| Main Income | Cosmetics brand generates major revenue |
| YouTube | Earns from ads, sponsors, and promotions |
| Ownership | Co-owner of Jeffree Star Cosmetics |
| Skincare | Launched skincare line in 2022 |
| Ranch Business | Owns yak ranch in Wyoming |
| Retail Store | Opened physical store in 2023 |
| Career Shift | Moved from music to business |
| Social Reach | Millions of followers drive sales |
| Brand Values | Vegan and cruelty-free products |
Early Career In Music And Entertainment
Jeffree Star first gained attention as a self-releasing musician. In 2007 he independently issued an EP titled Plastic Surgery Slumber Party, and followed it with his only full-length studio album, Beauty Killer, in 2009. Beauty Killerfeatured the single “Lollipop Luxury” (with Nicki Minaj) and reflected his blend of pop, electronic and glam-punk influences.
To promote the album, Star embarked on extensive tours in 2009–2010, headlining shows across North America, Europe and Australia, and performing at major festivals like the Vans Warped Tour. His stage shows and music videos showcased theatrical costumes and makeup, reinforcing his image as a flamboyant performer.
In 2010 he signed a record deal with Akon’s Konvict Muzik label, but personality clashes led to the departure of that deal. Star ultimately did not release a second album and by 2013 had effectively left the music industry.
Jeffree Star’s Rise Through MySpace And Online Fame
Parallel to his music efforts, Star built a massive online following in the mid-2000s on the social network MySpace. His personal blogs and vlogs, posted with provocative makeup and fashion, made him an early social-media celebrity. He became one of the platform’s most-followed personalities, known for a colorful, androgynous aesthetic that resonated especially with outcast and LGBTQ youth.
Star actively engaged with fans on MySpace, even offering encouragement to those facing difficulties; he later recounted writing to upset followers to tell them “it’s OK to be different”. This personal connection helped solidify a loyal fanbase.
During the MySpace era he also released music tracks online (his debut single “We Want C---” in 2005 had viral success), laying the groundwork for his eventual transition to other platforms.
Transition From Music To YouTube And Digital Content Creation
After MySpace’s decline, Star pivoted to YouTube and other digital media. By around 2010 he was uploading music videos and behind-the-scenes clips that highlighted not only his songs but also his makeup and fashion talents.
Over the next few years his channel shifted focus toward beauty and lifestyle content. He began producing makeup tutorials, product reviews and vlog-style videos that showcased his personality and expertise.
As he gradually stepped away from pursuing music, Star invested more effort into growing his YouTube presence. His candid, often flamboyant style of video (sometimes critical of other brands) attracted millions of viewers.
By the mid-2010s he had amassed a massive online audience: at one point he reportedly had over 16 million YouTube subscribers (tens of millions more across Instagram and other platforms). This digital influence would become a foundation for his entrepreneurial ventures.
The Launch And Growth Of Jeffree Star Cosmetics
In late 2014, leveraging his huge online following, Star launched his own cosmetics company. He invested his life savings to establish Jeffree Star Cosmetics as an e-commerce brand.
The company debuted with a small collection of highly pigmented “Velour Liquid Lipstick” shades, and the launch was an immediate success: all 30,000 units of the first lipsticks sold out within minutes. He promoted the products using his YouTube channel and connections in the beauty world, creating a viral buzz.
Over the next few years the brand expanded rapidly. Star released dozens of new products, including colorful eyeshadow palettes, highlighters, concealers and makeup accessories.
Notable product launches included palettes like Beauty Killer(named after his album) and the fan-favorite Androgynyand Blood Sugarpalettes, as well as staple items like setting powders and nude lipsticks.
The company grew into a major enterprise: by the late 2010s Jeffree Star Cosmetics was reportedly generating on the order of $100 million in annual sales. All of the brand’s products have been vegan and cruelty-free, reflecting Star’s public commitment to ethical beauty. The company is co-owned by Star and his longtime business partner Jeff Cohen, who has helped manage operations and expansion.
Expansion Into Business, Branding, And Entrepreneurship
Beyond makeup, Star has branched into related businesses and brand extensions. In 2021 he launched a pet-care line and in early 2022 he debuted Jeffree Star Skin, a new skincare collection.
The skincare line introduced seven essential products – including a hydrating moisturizer, cleanser, toner, eye cream and lip mask – designed to complement his cosmetics business. This move into skincare diversified the company’s portfolio.
Star has also applied his brand to entirely different ventures. He established Star Yak Ranch in Wyoming to raise Tibetan yaks, and in 2023 he opened the first physical “Jeffree Star Store” in Casper, Wyoming. This unique retail space – dubbed “Makeup & Meat” – sells the full range of Jeffree Star Cosmetics products alongside gourmet packaged yak meat from his ranch.
The store (opened July 2023) immediately drew crowds of fans and press, signaling the unusual success of this hybrid concept. These entrepreneurial efforts show Star leveraging his personal brand across industries – from beauty to food – and building a lifestyle empire.
Major Career Milestones And Industry Impact
Jeffree Star’s career includes several high-profile milestones. In 2018 fellow YouTuber Shane Dawson released a multi-episode documentary series “The Secret World of Jeffree Star,”which chronicled Star’s life and business.
The series went viral and significantly increased Star’s visibility, even as it showcased the scale of his cosmetics operation. The following year Star was recognized in Forbes’ annual list of highest-paid YouTubers: he was the only beauty vlogger in the top ten, reportedly earning about $17 million from his online activities in 2019 (this figure excluded his business profits).
This made him one of the top online entertainment earners of that period. Major media outlets have repeatedly highlighted his dual role as a content creator and beauty mogul, cementing his status in pop culture.
In the beauty industry, Star’s brand has been a juggernaut; for example, Jeffree Star Cosmetics was cited for selling roughly $100 million of product annually in its peak years. His influence has even spurred change in other companies – a notable instance being a public call-out in 2019 that led a competing makeup brand to expand its concealer shade range to be more inclusive.
Jeffree Star’s Influence In The Beauty Industry
As an early social-media star turned entrepreneur, Jeffree Star helped pioneer the influencer-driven makeup business model. His own channels showcase hundreds of high-production makeup tutorials and reviews, and he has become a trendsetter for bold, unconventional makeup looks.
With well over 15 million YouTube subscribers and millions more on Instagram and TikTok, he remains one of the most-followed beauty personalities online. His brand’s product launches (like the Blue Bloodand Jawbreakerpalettes) have often sold out instantly, reflecting fan enthusiasm.
Star’s public persona – combining eccentric style with raw commentary – has influenced the tone of beauty content on social media, making unfiltered critiques and behind-the-scenes access commonplace.
He has also advocated openly for cruelty-free cosmetics and for diversity in beauty offerings. For instance, his public critique of concealer shade ranges in 2019 prompted a mainstream brand to expand its colors, demonstrating his sway on industry practices. Overall, Star’s blend of entertainment and entrepreneurship has made him a highly authoritative voice in the modern beauty world.
Current Work, Recent Projects, And Professional Activities
In recent years Jeffree Star has continued to develop his business and personal brand. Between 2021 and 2026 he focused on new product lines and real-world retail while remaining active online.
In late 2021 he introduced pet-care products, and by early 2022 he officially launched Jeffree Star Skin (with its seven core skincare items). He regularly releases new makeup collections – maintaining a steady product release schedule each year.
In July 2023 he opened his first retail flagship store in Casper, WY, personally cutting the ribbon on the “Makeup & Meat” shop that sells his cosmetics and yak products.
Star remains at the helm of Jeffree Star Cosmetics as CEO, overseeing product development, marketing and branding. He also continues creating digital content, using his YouTube channel and social media to announce launches and connect with fans.
As of 2026, he lives and operates out of Wyoming, balancing his cosmetics empire with his ranching and lifestyle ventures. Throughout these years, Star has solidified his role as a serial entrepreneur in beauty: expanding his brand’s categories, engaging with a vast online audience, and leaving a notable mark on the cosmetics industry.
Jeffree Star Net Worth
As of 2026, Jeffree Star’s net worth has not been publicly disclosed, and no figure has been officially verified by major financial authorities. His documented income streams include the cosmetics company he co-founded, Jeffree Star Cosmetics, which has reported sales in the tens of millions of dollars (for example, approximately $45 million in 2022 and $31.7 million in 2023).
He also earns from his social media presence and online content. For instance, his YouTube channel generated about $15 million in ad revenue between June 2019 and June 2020, along with additional income from advertising, sponsorship deals, and merchandise sales.
Additional revenue sources include branded product sales and earnings from his music and live performances, although specific figures for these activities have not been publicly disclosed.
FAQs
1. Who Is Jeffree Star?
Jeffree Star is an American entrepreneur, beauty influencer, and former musician. He is best known as the founder of Jeffree Star Cosmetics and for his large online presence.
2. What Is Jeffree Star Known For?
He is widely recognized for his cosmetics brand and his influence in the online beauty industry. He also gained early fame through MySpace and later YouTube.
3. Is Jeffree Star Still Active On YouTube?
Yes, Jeffree Star remains active on YouTube, where he shares beauty content, product launches, and personal updates. His channel continues to attract millions of viewers.
4. What Businesses Does Jeffree Star Own?
Jeffree Star co-owns Jeffree Star Cosmetics and has expanded into skincare with Jeffree Star Skin. He also operates a yak ranch in Wyoming and related retail ventures.
5. Where Does Jeffree Star Live?
As of recent years, Jeffree Star lives in Wyoming, United States. He manages both his business operations and ranching activities from there.
Chloe Anderson
Author
Chloe Anderson is a passionate explorer of the world of celebrity finance, known for her keen insights and captivating storytelling. With a background in finance journalism, Chloe has a knack for unraveling the financial mysteries behind the stars.
Her journey into the fascinating realm of celebrity net worth began with a deep curiosity about how fame and fortune intersect. Chloe believes that understanding the financial lives of iconic personalities adds a unique layer of intrigue to their captivating stories.
With a commitment to delivering accurate and engaging content, Chloe takes you on a journey through the financial successes, investments, and philanthropic endeavors of influential figures. She combines her expertise in finance with her love for storytelling to create articles and features that both inform and entertain.
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